In a future post, we’ll talk about what makes a great email and how you can grow your list. You can adapt or aggregate your social media content for a newsletter, adding extra value to make sure its of interest to your readers. Formerly called Spacemaker before it was acquired by major US design software firm Autodesk in 2020 for 240 million, Forma is a competitor of Hypar and Delve. But consider building on that impact by expanding your digital marketing efforts with an email newsletter. If your audience of prospective clients is on social media and you’re using it to successfully grow your practice - that’s great! Keep going. As long as you have access to an email account, you’ll be able to share value with the people on your list. Emails are delivered to an inbox and stay there until read and/or deleted.Įmail marketing isn't subject to the whims of capricious billionaires or the vicissitudes of tech companies that may or may not exist tomorrow. They aren't pushed down your readers’ feeds by an onslaught of new posts from hundreds or even thousands of other accounts or suppressed by a mysterious, ever-changing algorithm that may not even show your post to a reader. The same can't be said for social media.Your prospective clients may not even use it. With email, you know exactly who you're talking to and can tailor your message to that audience. Place a link on every message that leaves your firm by adding it to all your email signatures. Add a simple Sign up for our free weekly newsletter link on your website, your blog and all your social media profiles. Social media is like shouting into the void. Email subscribers are often more interested in what you have to say and are more easily converted into a client. Your newsletter has little value if no one is reading it. Erica Cerulo and Claire Mazur, two e-commerce experts and longtime friends, share the 10 new products they’re most excited about each week. 4 Benefits of Email Marketing for Architects Get inspired by Nat Geo’s plethora of daily and weekly newsletters, with engaging and uniquely covered verticals like Health, Animals, and Environment. Even if only an average number of readers open your emails, that’s still more than 20% - making in considerably more effective than the best social media platform. With email, you can be reasonably confident that your message will, at the very least be seen. Join our architecture and design community for the latest news and reviews. The number is even lower for Facebook at 8.6%. news, updates + offers from Interior Design. Recent research shows that on average only 13.5% of your audience will see your latest Instagram post. A roundup of the week’s top design content plus an inside scoop from the editors’ desk. It's an incredibly effective way to reach people. Email may be the oldest digital form of direct communication, but we still use it for a reason.
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